About Verde Valley Current
The Verde Valley Current is a regional media platform dedicated to showcasing the people, places, businesses, and experiences that make Sedona and the Verde Valley special.
Originally launched through print publication, The Current now combines digital content, seasonal print opportunities, and community-focused marketing solutions designed to connect residents, visitors, and local businesses.
Our mission is to celebrate the region through engaging stories, travel inspiration, dining and wine features, arts and culture coverage, wellness content, and practical guides for exploring the Verde Valley.
We are currently expanding our digital presence while developing future print editions and special publications that best serve our audience and advertising partners.
Whether you are visiting for the weekend, living here full-time, or growing a local business, The Verde Valley Current is your connection to the region.
Our Mission
Our mission is to organize and present accurate tourism information for the Greater Verde Valley — making it accessible, useful, and engaging for both visitors and residents. We aim to create affordable media platforms that help local businesses connect with their customers and tell their stories.
Who We Serve –
Out of town visitors – Planning a trip or looking for spontaneous things to do.
The local community – Local residents, both longtime and new, who want to learn more about their communities’ updated offerings for events, entertainment, hospitality, shopping, or personal enrichment.
Businesses and organizations – Seeking visibility, credibility, and promotional support to reach visitors and local customers.
Our Commitment to our Shared Community
For our marketers – A Trusted Media Mix – We strive to build confidence in a strategic blend of traditional media and creative digital innovations — helping partners understand the value of their investment in media exposure.
For our readers/viewers – Stewardship of the shared life of our communities –In the communities (both readers and marketers) that we serve, we will be regarded as a civic asset of reliable and trustworthy local tourism-related information.
To our staff and operational partners – A respectful working environment – We are committed to building a flexible, respectful, productive environment that values partnership, creativity, client success, and work–life balance.
Regions We Cover
- The Greater Verde Valley – Including Sedona, the Village of Oak Creek, Cottonwood, Clarkdale, Jerome, Camp Verde, Rimrock, Cornville, Page Springs, and rural attractions. Each area has its own identity — and our goal is to help visitors and locals explore all of them.
- Geographically adjacent visitor information is offered periodically for nearby areas such as Flagstaff and Prescott
Meet the Publisher
Jim Diaz launched the Verde Valley Current to provide a modern platform for community connection, local promotion, and tourism development across the region. Jim brings decades of experience in both traditional media and digital media serving in senior executive leadership positions for the Arizona Republic, the Minneapolis Star Tribune and the Denver Post and in television for CBS-TV in Los Angeles, and Philadelphia. He has also partnered to develop award-winning targeted audience media including Latino media (Latino Perspectives), home & garden media (HGTV.com) and tourism media (Golf Vacations Magazine).
Work with Us to Advertise or Partner
We collaborate with local businesses, tourism professionals, chambers, concierge teams, artists, nonprofits, and community voices. If you’d like to contribute, advertise, or be featured, we’d love to connect.
Contact Us
Phone – 602-831-1968
Email – Admin@VerdeValleyCurrent.com
Postal Mail – 14747 N Northsight Blvd. Ste. 100-120,
Scottsdale, AZ 85260
The Verde Valley Current 